Brand Guide

Questions about using our brand assets?

If you have questions about the proper usage of our logo, brand colors or any other brand assets, or to request a use variance, please contact our marketing team.

This page provides our branding guidelines and downloadable brand assets for our partners who need to use our branding. If you are using our branding assets, please familiarize yourself with our guidelines.

All use of our branding must be approved by our marketing team prior to use.

Logos provided here are PNG format with a maximum printable size of 12 inches. If you need logos in a different format, or larger sizes, please contact our marketing team.

Our Color Palette

Our core color palette will cover a majority of uses. Our palette is intentionally kept small so as not to dilute our brand visuals or add confusion. Our brand aesthetic is bright, white, clean and uncluttered. We prefer plenty of white space and uncomplicated designs.

Color Usage

White is the preferred background color for most applications. Our blue roof logo pops off the page when displayed over a bright white background with plenty of clear space. The blues and soft gray can be used for large areas of color, such as boxes and buttons, provided they do not dilute the bright white brand aesthetic. Use black sparingly for accent lines and crisp text.

Our Primary Logo

Our blue roof logo is the preferred logo and should be used whenever possible. The preferred background is bright white, but the primary logo can also be placed over light colored backgrounds or photographs IF the logo text remains legible and the background does not clash with or overshadow the logo.

Reverse Logo

Our primary logo is the preferred logo and should be used over a white background whenever possible. In cases where the primary logo cannot be used because the logo text would become illegible, or the background would clash with or overshadow the primary logo, the reverse logo should be used.

Single Color Logos

In situations where a single color logo must be used, for example silkscreen printing, one of our single color logos should be used. The only approved colors for single color logos are: Rich Black, Logo Blue and Bright White as shown below. See color codes above.

Logo Clear Space

Cluttered designs are harmful to our brand image. In order to prevent a cluttered appearance, our logo must have a minimum amount of clear space surrounding it on all sides. The clear space indicator is the width of the letter O in the logo as shown in the diagrams. For the primary logo, the "preferred" clear space (green line) is two O widths on all sides and should be kept clear when possible. In tighter spaces where the preferred clear space is not possible, the "minimum" clear space (red line) can be used. For the reverse logo, the minimum clear space is one O width on all sides.

Prohibited Use

Questions about using our brand assets?

If you have questions about the proper usage of our logo, brand colors or any other brand assets, or to request a use variance, please contact our marketing team.