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Brand Guide
This page provides our branding guidelines and brand assets for our partners who need to use our branding. Before using our branding assets, please familiarize yourself with our guidelines. Logos can be downloaded using the Download Logos button below.
All use of our branding must be approved by our marketing team.
Our Color Palette
Our Color Palette
Our core color palette will cover a majority of uses. Our palette is intentionally kept small so as not to dilute our brand visuals or add confusion.
Rich Black
CMYK 40, 30, 20, 100
RGB 0, 0, 0
HEX 000000
Dark Blue
CMYK 97, 76, 32, 17
RGB 26, 70, 112
HEX 1a4770
Logo Blue
CMYK 84, 50, 0, 0
RGB 32, 117, 188
HEX 2075bc
Soft Gray
CMYK 0, 0, 0, 08
RGB 237, 237, 237
HEX ededed
Bright White
CMYK 0, 0, 0, 0
RGB 255, 255, 255
HEX ffffff
Our Brand Aesthetic
Our brand aesthetic is bright, white, clean and uncluttered. We prefer plenty of white space and uncomplicated designs. Our blue roof logo pops off the page when displayed over a bright white background with plenty of clear space. The blues and soft gray can be used for large areas of color, such as boxes and buttons, provided they do not dilute the white, uncluttered brand aesthetic. Use black sparingly for accent lines and crisp text.
Our Primary Logo
Our blue roof logo is the preferred logo and should be used whenever possible. The preferred background is bright white, but the primary logo can also be placed over light colored backgrounds or photographs IF the logo text remains legible and the background does not clash with or overshadow the logo.
Reverse Logo
Our primary logo is the preferred logo and should be used over a white or very light background whenever possible. In cases where the primary logo cannot be used because the logo text would become illegible, or the background would clash with or overshadow the primary logo, the reverse logo should be used.
Single Color Logo
In situations where a single color logo must be used, for example silkscreen printing, a single color logo can be used. The only approved colors for single color logos are: Rich Black, Logo Blue and Bright White as shown below. See color codes above.
Logo Clear Space
Cluttered designs are harmful to our brand image. In order to prevent a cluttered appearance, our logo must have a minimum amount of clear space surrounding it on all sides. The clear space indicator is the length of the small blue bar as shown in the diagram. A clear space equal to the length of the small blue bar must be maintained on all four sides or the logo.
Prohibited Logo Use
DO NOT add shadows or other effects
DO NOT use over a dark background or any background that lacks proper contrast
DO NOT stretch or distort the shape
DO NOT rasterize logo or allow logo to pixelate
DO NOT tilt or angle the logo
DO NOT change the colors
DO NOT reduce logo to a size where the words EXIT REALTY ACHIEVE are not legible.
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