Logo Usage Guide
This guide provides official branding standards and approved logo assets for partners, vendors, printers, and media outlets. All use of The Neilson Team logo and brand assets must follow these guidelines. Logos may be downloaded using the official “Download Logos” link. All other use requires approval from our marketing team.
Our Color Palette
Our Color Palette
Only the following colors are approved for use with our logo. No additional colors may be introduced into the logo.
Rich Black
CMYK 40, 30, 20, 100
RGB 0, 0, 0
HEX 000000
Logo Blue
CMYK 84, 50, 0, 0
RGB 32, 117, 188
HEX 2075bc
Bright White
CMYK 0, 0, 0, 0
RGB 255, 255, 255
HEX ffffff
Our Color Palette
Secondary Brand Colors
The following secondary colors are approved for use with our brand.
Dark Blue
CMYK 97, 76, 32, 17
RGB 26, 70, 112
HEX 1a4770
Soft Gray
CMYK 0, 0, 0, 08
RGB 237, 237, 237
HEX ededed
Our Brand Aesthetic
Our brand aesthetic is bright, clean, white, uncluttered, professional.
 We favor generous white space and simple layouts. Our logo is designed to stand prominently against bright white backgrounds. Large areas of light blue or light gray may be used when appropriate, but should never overpower or clutter the design. Black should be used sparingly for strong typography and crisp accents.
Logo System
PRIMARY LOGO (Full Color)
The full color logo is the preferred version and should be used whenever possible. The preferred background is bright white. Other acceptable backgrounds are very light solid blue/gray tones, light areas of photographs with sufficient contrast. The logo must always remain fully legible and must not compete with background elements.
REVERSE LOGO (White Version)
The white reverse logo must be used when the primary color logo would lack sufficient contrast. Use the reverse logo over dark backgrounds, photography, navy or cobalt fields. Use only the official reverse white logo file—do not convert the primary color logo to white manually.
ONE-COLOR LOGO
When only one ink color is available, the logo may be printed in one of the following color combinations:
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Logo Blue over White
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White over Navy Blue
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White over Royal/Cobalt Blue (whichever is the closest visual match to Logo Blue.)
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Black over White or White over Black may be used ONLY when the entire piece is printed in black & white

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No other one-color variations are permitted
Merhandise & Apparel
Approved color combinations:
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Primary Color logo over White

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Reverse White logo over Navy Blue
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Reverse White Logo over Royal/Cobalt Blue (whichever is the closest visual match to Logo Blue)
No other merchandise/apparel color combinations are approved. Contact the marketing department to request a variance.
Clear Space
To preserve clarity and visual impact, a minimum clear space must surround the logo on all sides. The required clear space is equal to the length of the small blue horizontal bar within the logo. No text, graphics, or edges may enter this space.
Minimum Size
The logo must never be reproduced at a size where the text “AT EXIT REALTY ACHIEVE” becomes illegible. If reproduction size prevents legibility, consult our marketing team for alternate artwork.
Prohibited Use
Do not stretch or distort the logo
Do not change logo colors
Do not place over backgrounds with insufficient contrast
Do not rasterize vector artwork or allow pixellation
Do not rotate or tilt the logo
Do not add shadows, outlines, or effects
Do not enclose the logo in unapproved shapes
Do not move or rearrange the logo elements